As business communities steadily recover from the aftermath of the covid-19 pandemic, companies are turning to digital marketing to thrive in today’s market scenario. According to Gartner, over sixty per cent of leaders are expected to increase their spending on technology this year. At the backdrop of these trends are the marketing technology companies helping businesses unleash the power of consumer data and gain insights to optimise their marketing strategies. Martech companies bridge the gap between brands and potential customers and improve the marketing process’s efficacy with personalised interactions and added values. Consequently, improving the ROI of marketing campaigns, facilitating more sales, and enhancing the overall customer experience. Over the next couple of months, it is envisaged that businesses will re-evaluate their martech stacks to maximise the performance of their current marketing plans. Martech companies will increasingly focus on business agility, develop innovative solutions that enhance customer engagement and profitability, and prepare businesses for unprecedented events.
To help organisations and leaders select the best vendors and marketing technology companies, MarTech Outlook’s editorial board has reviewed and shortlisted a handful of martech companies empowering APAC’s business ecosystem to enhance customer experience and satisfaction and deliver high-quality and high-quality and personalised services. These vendors are industry experts who bring innovative products to the table and help their clients adapt quickly to the latest demands of the global businesses community.
We present to you MarTech Outlook’s “Top 10 MarTech Startups in APAC - 2021.”
